MARKETING THEORY AND METHODOLOGY. The transformational changes of place and role of the marketing in globalization conditions and industrial revolution 4.0.

From the psychological point, we consider the phenomenon of mutual aid in the workplace. We reveal its importance as a marker that helps employees to categorize relations on the principle of “friend-or-foe”, “us– them” The analogy is drawn with Ericksonian understanding of the construct of trust and its role in labor relations.

A comparative analysis of the principles of social exchange and approaches to social sharing of the lead researchers in social psychology and psychology of influence is performed. Particular attention is paid to the study subjects and its relations to culture characteristics, social capital, and organizational culture. We discovered an interesting phenomenon of microculture that exists within the “big” corporate culture. Relevance of the work is determined by the economic situation in our country in 2010-2013. Keywords: organizational psychology, psychology of influence, mutual aid, mutual exchange, labor collective Rubric.

References • Vesnin V.R. Menedzhment: Uchebnik: 3-e izd. • Kabachenko T.S. Metody psihologicheskogo vozdeistviya.

• Kabachenko T.S. Psihologiya v upravlenii chelovecheskimi resursami. • Karpov A.V. Psihologiya menedzhmenta. Formy pomoshi v processe izmeneniya obshestvennyh uslovii. • Mashkov V.N. Psihologiya upravleniya.

• Melibruda E. • Meskon M., Al'bert M., Heduri F.

Osnovy menedzhmenta. • Obuhova L.F., Dvornikova I.N. Ritualy kak sredstvo formirovaniya splochennosti sem'i // Psihologicheskaya nauka i obrazovanie. Stanovlenie lichnosti. • Poteryahin A.L.

Psihologiya upravleniya. • Reisshman R.V. V pomosh' rukovoditelyu. • Saimon G.A., Smitburg D.U., Tompson V.A. Menedzhment v organizaciyah. • Sergeichuk A.V.

Sociologiya upravleniya. • Skripkina T.P. Psihologiya doveriya. • Tatarko A.N., Lebedeva N.M.

Kul'tura i ekonomicheskoe povedenie: Sb. • Travin V.V., Magura M.I., Kurbatova M.B. Motivacionnyi menedzhment. • Frezer D.D.

Zolotaya vetv'. Iskusstvo lyubvi.

• Chaldini R. Psihologiya vliyaniya.

• Erikson E.G. Detstvo i obshestvo. • Esseks L., Kasei M. Teper' ili nikogda: novyi stil' upravleniya. Keys to Management.

• Glaff M.M., Marks M.J. The Dependence Phenomenon. England, 2011. Social capital and the quality of government: Evidence from the states// American Journal of Political Science. • Putnam R.D. The prosperous community: social capital and public life// American Prospect.

• Il’enkova S.D., Gokhberg L.M., Yagudin S.Yu. Innovatsionnyi menedzhment: uchebnik [Innovation Management: Textbook]. Moscow: Yuniti, 1997. Available at: php?q=lib&r=13&id=&p=34 • Pikanov M.I. Formirovanie strategii innovatsionnogo razvitiya regiona [Formation of the Strategy for Innovation Development of the Region]. Ekonomika i upravlenie [Economics and Management], 2011, no.

• Publish videos on YouTube, Vimeo, Flickr, Facebook, etc. • The capability to work with Hd-video in AVCHD and HDV. • Record finished videos in HD format to Movie and Blu-ray discs. All Top Latest Features Of Corel VideoStudio Torrent: • Demo of the created videos on the iPad, iPhone, PSP and other cellular devices. • Hardware acceleration and support for multiprocessor systems.